Saad Zaidi

About Saad Zaidi

Hi! I’m Saad. I’m a creative brand strategist, innovative designer, and creative…

Experience

1. Head of Creative and Branding (Remote)

   Axium Packaging

   Jan 2021 — Present · New Albany, OH, US

   Provide overall brand and creative direction of the 20-site company by overseeing the development of all creative design and marketing initiatives- Deliver constructive direction to internal design and management teams, vendors, and freelancers, resulting in successful deliverables that achieve the client’s vision and contribute to their success- Direct all brand design for the company by reviewing marketing collateral and presentations, website development initiatives, training programs, and all visual content to guarantee adherence to brand guidelines for maximum professionalism and consistency- Overhauled the company’s brand guidelines by analyzing its strengths, identifying opportunities for improvement, and outlining a plan that maximizes the brand’s impact through multi-channel communication strategies introduced in 20 Axium locations- Manage a departmental budget of over $800k by carefully reviewing internal project costs, making suggestions for cost-savings without jeopardizing quality, and providing expert input on the labor requirements for client and internal initiatives to effectively plan and reduce project budget overages.Coordinate and execute departmental staff training and continuing education opportunities to ensure consistent messaging and communications strategies. This has contributed to significant improvements in performance, creativity, and productivity across all company locations- Collaborate with internal leadership teams and cross-functional departments to ensure major events, such as “Employee Appreciation Month” and the “Service Award Distribution Ceremony,” were properly planned to achieve established goals and maintain consistency on all 18 campuses.

Education

• Newports Institute of Communications and Economics

  Bachelor of Business Administration (BBA), Marketing & HR

  2002 — 2005

• Brandeis University

  Master of Science - MS, Design and Digital Marketing

• Newports Institute of Communications and Economics

  Master of Business Administration - MBA, Marketing

  2005 — 2007

Skills

• Illustration
• Digital Marketing
• Web Design
• Affiliate Marketing
• Market Planning
• Project Management
• Advertising
• Competitive Analysis
• Brand Management
• SEO
• Content Writing
• Brand Development
• Business Strategy
• Integrated Marketing
• Team Management
• Social Media
• Online Advertising
• Graphic Design
• Marketing Management
• Strategy
• E-Commerce
• Integrated Marketing Plans
• Marketing
• Email Marketing
• Corporate Communications
• Management
• Social Media Marketing
• Concept Development
• Marketing Communications
• Product Marketing
• Product Development