Saad Khan
Performance Marketing Manager | Full-Funnel Growth (Search, Social, Programmatic) | Google Ads & ASA Expert | Co-Founder | Data & AI-Driven Optimization
- Role
- Paid Media Consultant at Perficient
- Location
- Edison, NJ, US
- LinkedIn followers
- 500 followers
About Saad Khan
I am a performance-driven digital marketer with 10+ years of experience managing and optimizing full-funnel paid media campaigns across Google Ads, Apple Search Ads (ASA), programmatic, and paid social platforms.I specialize in driving measurable business growth by reducing CPA/CPI, improving CTR, and scaling campaigns efficiently across different markets, including the US and LATAM.Currently working as a Paid Media Consultant at Perficient, I manage multi-channel campaigns, analyze performance data, and implement optimization strategies to maximize ROI and revenue impact.I am increasingly focused on leveraging AI-driven insights and automation to enhance campaign performance, improve targeting, and optimize budget allocation.Key strengths:• Paid Search (Google Ads, Apple Search Ads)• Paid Social (Meta, TikTok)• Programmatic Advertising (Display, DSPs)• Campaign Optimization & Scaling• Data Analysis (CPC, CPA, CPI, ROAS)• AI-driven optimization & automation• A/B Testing & Performance Insights
Experience
Paid Media Consultant
Oct 2021 — Present · US
Manage and optimize full-funnel paid media campaigns across Google Ads, Apple Search Ads, paid social, and programmatic channels• Reduced CPC from $1.34 to $1.17 (~13% decrease) through campaign restructuring and optimization• Improved CTR and conversion rates through audience segmentation, creative testing, and keyword expansion• Scaled campaigns across US and LATAM markets while maintaining target CPA/CPI• Leveraged AI-driven tools and automation to optimize bidding strategies and campaign performance• Conduct weekly performance analysis and deliver insights to stakeholders• Collaborate with analytics and development teams to ensure accurate tracking and attribution• Continuously test creatives, audiences, and bidding strategies to maximize ROI
Education
Amity University, Greater Noida Campus
Master of Business Administration - MBA, Digital marketing
Delhi University
Bachelor of Commerce (B.Com.), Business/Commerce, General
2004 — 2007
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