Saadia Memon
Influencer Marketing and Nykaa Affiliate Program
- Role
- Marketing and Communications Manager at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Saadia Memon
With 10 years of work experience, I currently lead the Nykaa Affiliate Program and Influencer Marketing for Nykaa.com IPs.I focus on community growth, strategic partnerships, data-driven strategies, and product-led growth to scale the Nykaa Affiliate Program. Alongside, I lead the influencer and celeb marketing strategy for all Nykaa IPs and Pink Sales.Previously, I managed PR and Communications at Genesis BCW, working with key consumer brands like Gillette, Gillette Venus, Disney+ Hotstar, Star Sports, Cartoon Network, Diageo, and Red FM.Graduated with a Bachelor’s degree in Mass Communication / Media Studies from KC College, Mumbai.
Experience
Marketing and Communications Manager
May 2024 — Present
Education
Kishinchand Chellaram College of Arts Commerce and Science
Bachelor's degree, Mass Communication/Media Studies
2013 — 2015
Skills
- Teamwork
- Content Development
- Social Media Marketing
- Public Relations
- Media Relations
- Copywriting
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