Syed Saad Ali

Paid Media Strategist Ppc Accounts Manager @Edkent Media

CA

PPC Strategist/PPC Accounts Manager – Edkent Media Inc. Jan 2019 –Mar Responsible for setting up and ongoing management of all paid media campaigns for Company’s clients in GTA, Canada & USA.• Managing PPC search, display and social strategy and execution for several medium/large client accounts.• Launching campaigns from scratch - including proper keyword and audience selection.• Actively managing bids and budgets to ensure the best CPA/ROAS.• Managed PPC Accounts of MultiBillion Dollar Companies• Manage the day-to-day activities across multiple advertising engines (Google, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.• Keyword research (discovery and expansion), review and editing of ad copy, review and analysis of web site performance metrics, and optimization of campaigns.• Developed near and long-term PPC account strategies, road maps and execute day-to-day tactics that increase revenue, site traffic, conversion, and margins.• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.• Manage the day-to-day marketing activities across multiple behavior re-targeting platforms such as Google re-marketing.

National University of Computer and Emerging Sciences

MBA

National University of Computer and Emerging Sciences

BBA