Muhammad Saad
Business Data Analyst @Inferifi
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WORK HISTORY
Business Data Analyst @Inferifi
Chicago, IL, US
Digital Marketing & E-commerce Analytics• Optimized 100+ full-funnel Amazon PPC campaigns by analyzing historical data, segmenting audiences, and refining bidding strategies, generating $1.2M in revenue and improving campaign efficiency by 18%.• Engineered a scalable A/B testing framework for ad creatives using Python to automate audience selection and statistical analysis, increasing high-value customer click-through rates (CTR) by 15% and eliminating $50K in annual non-performing ad spend.• Performed customer segmentation and developed CLTV models using SQL and Python on 100K+ transactions, enabling targeted campaigns increased purchase rates by 18% and revenue per client by 12%.• Applied NLP techniques to analyze customer reviews for sentiment and themes, increasing product conversion rates by 10% and informing targeted marketing strategies.Data Engineering, ETL & Automation• Built and automated ETL pipelines using SSIS, Power Query, and Python to extract, transform, and consolidate multi-source data from Amazon, Shopify, and Walmart, improving data accuracy by 80% and reducing manual data preparation by 20+ hours/week.• Automated recurring reporting and KPI tracking workflows using Python and Power Automate, saving 30+ hours monthly and increasing team analytical throughput by 20%.• Integrated API data from e-commerce platforms (Amazon Seller Central, Shopify) into centralized Power BI data models, ensuring 100% data consistency and accessibility for reporting.ERP Systems & Process Improvement• Supported the implementation and configuration of Microsoft Dynamics 365 F&O (GL, AP, AR, Fixed Assets), validating transactions and reconciling accounts to improve budget tracking accuracy by 12%.• Conducted root cause analysis on campaign and sales KPIs to identify bottlenecks, implementing optimizations that increased ROI by 12% and reduced operational inefficiencies by 15%.
EDUCATION
Lewis University
Master of Science - MS
Institute of Business Management
Bachelor of Business Administration
University of South Dakota
Master of Science - MS
ABOUT MUHAMMAD SAAD
Led 2+ end-to-end D365 Finance implementations and enhancements, focusing on core finance modules including General Ledger, Accounts Payable, Accounts Receivable, Fixed Assets, Cash Management, and Budgeting.Results-driven Microsoft Dynamics 365 Finance Functional Consultant & Power BI Specialist with 5+ years of experience delivering impactful ERP finance solutions and enterprise-grade business intelligence. Specialized in Dynamics 365 Finance modules combined with advanced Power BI analytics to transform financial data into actionable insights, driving operational efficiency and strategic decision-making. Improved financial reporting accuracy and forecasting precision by 20%, while reducing manual errors by 30%.Designed and deployed 60+ Power BI dashboards integrated directly with Dynamics 365 Finance data entities, enabling finance, sales, and operations teams to increase data-driven decision-making by over 35%. Migrated 20+ legacy SSRS reports to Power BI, automating workflows and cutting reporting time by 80%, empowering leadership with real-time financial visibility.Achievements- Delivered combined Dynamics 365 Finance and Power BI solutions that streamlined financial close processes, reducing reporting cycle times from days to hours- Enabled self-service analytics for finance teams through customized dashboards tracking KPIs like cash flow, margin analysis, and budget vs. actual performance- Collaborated cross-functionally to gather requirements, build functional specs, and drive ERP adoption by 25% through tailored training and support- Automated Amazon PPC financial analytics using Power BI linked with D365 Finance data, driving a 50% sales uplift while maintaining a 15% ACoS.Advanced Technical Skills- Power BI: Advanced DAX, Data Modeling, Row-Level Security (RLS), Power BI Service administration, Embedded Analytics- Dynamics 365 Finance: GL, AP, AR, Fixed Assets, Budgeting, Cash & Bank Management- Data Integration & ETL: SQL Server, SSIS, Power Query, API integrations- Reporting & Forecasting: Financial modeling, budget variance analysis, cash flow forecasting using DAX- Compliance & Governance: Implemented RLS and governance frameworks ensuring SOX, GDPR, and audit compliance in multi-tenant ERP environmentsIf you are looking for a consultant who can enhance your finance operations and reporting with Microsoft Dynamics 365 and Power BI, let’s connect!
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