Sayani Roy
Area Marketing Manager in Reliance Digital || Ex - Netmeds (Reliance Retail) || Ex - Sula Vineyards || Ex - Sahara India Pariwar
- Role
- Area Marketing Manager at Reliance Digital
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Sayani Roy
Marketing Manager with 12+ years of experience in Retail Marketing, Trade Marketing…
Experience
Area Marketing Manager
Nov 2023 — Present · Navi Mumbai, IN
Strategic Event Planning & Execute BTL campaigns, promotional events, and new store launches, ensuring timely delivery and alignment with brand and business objectives.• Drive brand activations across key markets to enhance brand visibility and customer engagement through on-ground and instore experiences.• Coordinate with vendors and agencies for seamless execution of all event-related activities—handling logistics, guest management, and post-event analysis.• Manage marketing budgets, maintain spend trackers, and ensure cost-effective execution with strong ROI focus.• Identify and generate leads by mapping customer touchpoints and analyzing market and competitor activities.• Collaborate with sales and business development teams to align marketing initiatives with regional business goals.• Monitor and report campaign performance through regular trackers and reports, providing insights and improvement areas.• Support local marketing efforts, adapting national strategies to suit regional needs based on store performance and market dynamics.
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