Sonia Rai
Tiktok Content Creation @TikTok
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WORK HISTORY
Tiktok Content Creation @TikTok
Developed experience in niche audience targeting, content creation and social media analytics- Monitored engagement metrics (views, likes, comments, saves) to improve reach- Grew an active viewer base by managing comments and feedback loops, fostering a niche audience and increasing \"save\" and \"share\" rates- Generated over views across the channel by capitalizing on viral gaming trends
EDUCATION
University of Surrey
Bachelor of Science - BSc, Business Management, Marketing
ABOUT SONIA RAI
I’m Sonia, a Business Management and Marketing student at the University of Surrey. I specialize in bridging the gap between creative storytelling and analytics. I have a proven track record of building online communities from the ground up by leveraging short-form video trends and social media analytics to drive engagement. My technical toolkit includes certifications in AI, SEO, and Social Media Marketing from EY, HubSpot, and Google alongside proficiency in Python for data tasks.Driven by my passion for learning, I stay current with platform updates and industry innovations. I’m especially focused on how brands can leverage data-driven insights and creative storytelling to build authentic, lasting connections with audiences, particularly in the fashion and retail sector. If you’re someone who shares my passion to blend creative editing skills and market research, I would love to connect!
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