S Raju

Experience

1. Brand Executive

   Pulse Pharmaceuticals

   Feb 2025 — Present · Hyderabad, IN

   Brand Executive | Pulse PharmaceuticalsAs a Brand Executive at Pulse Pharmaceuticals, I am responsible for the end-to-end management of brand and marketing activities across domestic and international markets, with a focus on strategic planning, training, and customer engagement.My Responsibilities:Responsible for annual brand and marketing planning for FY 2025–2026, including conferences, campaigns, and training initiatives.Handle conference management end-to-end – from stall design, banner creation, and execution to engaging healthcare professionals (HCPs).Conduct strategy meetings with the field team to define goals, execution activities, and achievement targets.Manage and train field teams (domestic & international) on 11 brands in the medical nutrition therapy portfolio.Lead the launch and promotion of new brands, including Gradual – The Spike Buster, from concept to execution.Drive international marketing strategies and training for regions including Sudan, Nigeria, Moldova, and other African markets.Initiated Pulse Nutri Quest, a knowledge-sharing platform for HCPs to present clinical case studies using medical nutrition therapy.Oversee social media management for Pulse Nutrition, from content planning to execution.Coordinate clinical studies with HCPs to generate evidence and support research publications based on Pulse products.Handle administrative responsibilities, including reimbursements, coordination with field teams, and execution of marketing operations.