S M Imran

About S M Imran

An Innovative professional with 20+ years of progressive experience within the retail…

Experience

1. Chief Marketing

   Zimson Watches

   Sep 2017 — Present · Chennai, IN

   ZIMSON, a leading watch retail chain, has 70+ stores across 12 cities, including Chennai, Bangalore, Coimbatore, Madurai, Salem, Trichy, Pondicherry, Mysore, Trivandrum, Calicut, Trissur, and Kochi. ZIMSON is renowned for its national and international brands. Here\'s my contribution, as a Head of Sales & Marketing for Chennai & Pondicherry - Developed and executed strategic marketing plans to position ZIMSON effectively and achieve specific objectives across diverse channels- Led the implementation of marketing programs, fostering collaboration among teams and leveraging resources for optimal results- Analyzed customer insights, market trends, and best practices to drive successful marketing strategies- Generated and maintained analytics reports for future campaign strategies and go-to-market approaches- Collaborated with cross-functional teams to refine lead-nurturing tactics, ensuring alignment with marketing objectives- Oversaw creative direction and execution for advertising and communications initiatives across various mediums, such as digital marketing and offline print media- Conceptualized and executed multichannel campaigns throughout the customer lifecycle, ensuring consistent messaging- Managed content updates for customer touchpoints, established budget guidelines, and provided sales support- Utilized customer and market insights to enhance outreach strategies and drive conversions- Tracked and analyzed the effectiveness of marketing initiatives, optimizing strategies based on performance metrics- Presented marketing proposals to internal and external stakeholders, aligning strategies and budgets with senior leadership- Key Performance Indicators as Marketing Head include: Sales Revenue, Marketing Qualified Leads, Sales Qualified Leads, Cost Per Lead, Cost of Customer Acquisition, Customer Lifetime Value, Return on Investment, Traffic to Lead, Lead to Customer, and Organic Traffic.