Hari Prasad

About Hari Prasad

The first time I walked into an operating theatre, it wasn\'t to sell anything. A fresh biomedical engineering graduate, nervous, out of depth, guiding a surgical team through a live equipment installation. The surgeon paused and asked one question. Not about price. Not about the brand. He wanted to know if this equipment would hold up when a patient\'s life depended on it. I said yes. And I meant it. That exchange became the compass for everything that followed. At Radiometer, the market wasn\'t ready and nobody was waiting. Session after session, I had the privilege of educating hundreds of clinicians across Pan India on technology most had never seen. Empty rooms, long drives, rejections that tested conviction. But consistency built credibility and credibility closed the largest TCM installation base in India in a single tender. A promotion to Product Specialist Pan India followed. The lesson: showing up fully, even when results are invisible, is the only sustainable edge in this business. At Philips, Project Vijay with Deloitte Consulting had no playbook and no guaranteed outcome. Then Home Healthcare asked something harder. ICU@HOME didn\'t exist in AP and Telangana. Earning trust one family, one hospital, one corporate at a time was the most meaningful chapter yet. Two Pan India Best Sales Performance Awards followed. The real win was the market left behind. At Baxter, I walked into a territory that had accepted being second. Instead of chasing equipment deals, the focus shifted to clinical workflows and consumable engagement. Accounts that ignored us started calling first. Star Area Sales Manager of the Year, Highest CRRT Machines Sold in India, five straight years of zero team attrition. Someone once said this was the first time work felt like a calling and not just a job. That stayed. A broader mandate followed across Hillrom\'s portfolio into Bangladesh, Sri Lanka and the Maldives. Today at Stryker, the canvas is bigger but the principle identical. Building a channel ecosystem across South India where partners genuinely grow. GTM strategy, financial modelling, governance and business reviews that change behaviour, not just measure it. 14 years. Six companies. Countless early mornings and long drives. One belief that never wavered: in healthcare, trust is not a soft skill. It is the strategy. If any part of this resonates, lets connect.

Experience

1. Manager - Indirect Channel Management (South India)

   Stryker

   May 2024 — Present · Hyderabad, IN

   Strategize and execute multi-channel GTM models (Go Direct, Go Indirect, Go Hybrid) to optimize indirect channel coverage and revenue• Develop partner business cases with financial forecasting, franchise-wise P&L, CapEx/Opex modeling, resource allocation, opportunity cost, and EBIT justification• Lead full-cycle onboarding: due diligence, commercial validation, partner interviews, and ERP/system integration• Manage acquisition integrations ensuring operational alignment and synergy realization• Maintain a dynamic national database of potential partners for portfolio growth and risk mitigation• Draft binding legal partnership contracts using approved templates and issue formal authorization letters• Design sales territories leveraging market segmentation to maximize coverage and sales effectiveness• Oversee partner enablement via training, certification, and regulatory compliance• Facilitate cross-functional B&R, RAQA, and compliance assessments to ensure governance• Conduct biannual business reviews (H1/H2) aligning partner performance with strategic and financial goals• Collaborate with internal teams post-review to drive governance actions and improve partner outcomes• Monitor partner compliance, alignment, and business results; analyze performance using Power BI and IC Hub CRM• Track KPIs: ROI, partner-sourced revenue, deal size, CAC, activation rate, new partnerships, time to first sale, and sales volume• Validate pricing exceptions beyond FMV with financial justification• Implement global IC Hub excellence frameworks to standardize processes and performance regionally• Foster cross-functional relationships and engage partners through field visits to drive execution• Represent company at industry events to build networks and identify strategic opportunities• Support compliance investigations and audits to ensure partner adherence to policies• Lead offboarding of non-compliant or underperforming partners to protect channel integrity

Education

• SRM IST Chennai

  B.Tech, Bio Medical Engineering (First Class)

  2007 — 2011

• Indian Institute of Management, Calcutta

  Executive Program in Sales and Marketing (EPSM) , Business Administration and Management, General

  2017 — 2019

• Xaviers Institute of Business Management Studies

  Master of Business Administration (MBA), Marketing , International Trade and Business Management

  2013 — 2015