Shelby Fanning
Senior Loyalty and Customer Retention Manager at Savers | Value Village
- Role
- Senior Loyalty and Customer Retention Manager at Savers | Value Village
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Shelby Fanning
I specialize in developing and executing dynamic, data-driven engagement strategies to…
Experience
Senior Loyalty and Customer Retention Manager
Jun 2025 — Present
Leading enterprise-wide loyalty programs and customer retention strategies to drive acquisition, engagement, and lifetime value. Key responsibilities include- Designing and optimizing multi-channel loyalty program benefits, lifecycle marketing, and promotional strategies- Implementing customer referral programs and managing promotional calendar across all marketing channels- Analyzing program performance metrics and customer insights to inform data-driven strategy- Overseeing voice of customer survey programs and translating insights into actionable improvements- Partnering cross-functionally with Finance, Operations, IT, and Creative teams to ensure seamless program execution- Managing stakeholder relationships and driving technology enhancements to support program growthFocused on building innovative customer experiences that increase retention while monitoring industry trends and best practices in loyalty marketing.
Education
University of Washington
Bachelor of Arts (B.A.)
2012 — 2016
Skills
- Microsoft Office
- Customer Service
- Management
- Microsoft Word
- Powerpoint
- Public Speaking
- Research
- Project Management
- Leadership
- Retail
- Sales
- Apparel
- Communication
- Event Planning
- Fundraising
- Marketing
- Indesign
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