S. Couch

About S. Couch

Experienced Sales Manager with a demonstrated history of working in the consumer goods industry. Skilled in Management, Sales, Key Account Development, Sales Operations, and Sales Management. Strong sales professional with a Associate\'s degree focused in Business Administration and Management.Solid successful career in the Consumer Package Goods industry with a background in salesforce and account management. Demonstrate a strong combination of leadership, interpersonal, negotiation, and analytical skills with a proven ability to establish solid key customer relationships. Proficient in data analysis/interpretation and problem solving. History of exceeding company objectives with a reputation for achieving win/win results. Qualifications include:• Account Penetration • Post Promotion Analysis • Category Management • Leadership • Budget Management • Field Communication• Contract Negotiation • Training/Development • Promotional Planning • Inventory Management • Account Forecasting• Solid skill base in Microsoft Excel, Power Point, Word, Numbers, and Keynote. • Buyer Headquarter calls; Piggly Wiggly, Earth Fare, Chicken Salad Chick, Turnip Truck, Royal Blue Grocery • Regional Sales Manager calls; Walmart, Target, Publix, Food Lion, Harris Teeter, South East Grocers, INFRA Stores, NCG Stores and Military Commissaries.

Experience

1. VP of Sales (South)

   Lipari Foods

   Aug 2023 — Present · US

   Reporting to Sr Vice President of Sales, average annual sales over $140MM. Lead and manage 6 Regional Sales Managers, 6 Category Sales Managers and 45 Sales Representatives over 10 states. Sales support within assigned territory for over 2,400 customers. Lead Team Members to accomplish objectives. Analyze sales reporting and create strategies to drive sales through a solid business plan. Forecast profit, sales growth, expenses, and other related goals. Prepare sales budget for assigned account/territory. Visit accounts as necessary to enhance relationship, business, and to resolve challenges. Work closely with the Transportation and Operations Team. Represent the Company at trade functions and other events. Responsible for recruiting, hiring, training, performance management and mentoring current and new team members. Develop and maintain effective internal/external working relationships with Team and Key Customers.

Education

• Kaplan University

  Associate's degree, Business Administration and Management, General

  2005 — 2008