Caroline Moore

About Caroline Moore

Strategic and detail-focused professional with extensive marketing and writing background in a global setting. Expertise partnering with clients to develop and execute strategic marketing plans to communicate unique value propositions to target markets. Experienced in planning and executing in-person and virtual events. Experienced in researching marketing and customer trends, developing strategies, and providing advertising and executive support. Quick thinker, leveraging organizational and problem-solving skills to adapt quickly to challenges and changing priorities. Excel as member of team or independently, communicating effectively with internal/external stakeholders, vendors, and customers. Thrive in creative, fast-paced environments. Native English speaker with advanced German.

Experience

1. Marketing and Business Development Advisor

   Frontier Economics

   Jan 2023 — Present · Cologne, DE

   Manage a team to support the Energy Practice in creation and execution of marketing and business development strategies with a budget of $300K, including campaigns for key areas.•Coordinate business development outputs and resources for Energy Practice (75 colleagues) and firm-wide initiatives (6 practices and 400+ colleagues).•Lead cross-practice Sustainability group (11 directors) to define firm Sustainability offering; create and drive forward marketing strategy for Sustainability.•Manage events from conception to execution, both virtual (Livestorm platform, held monthly with an average of 85 attendees) and in-person (held quarterly, varying in size; venues throughout Europe incl. Germany, France and Latvia).•Lead change management and enforce adoption of CRM tool (Workbooks), including training materials and comms.•Establish and execute on key account management plans for most valued clients.•Publish and promote thought leadership content on digital platforms (website, LinkedIn with 35K subscribers).•Establish client feedback best practices; collect and organize feedback for future use.•Innovation Award Winner based on leading a team to create a digital marketing dashboard to encourage data-driven decision making within the firm.

Education

• Brigham Young University Marriott School of Business

  Master of Business Administration (MBA), Marketing

  2007 — 2009

• Brigham Young University

  Bachelor's degree, Germanic Languages, Literatures, and Linguistics

  2002 — 2005