Sara Bottaro
Senior Marketing Manager @Velier
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WORK HISTORY
Senior Marketing Manager @Velier
Genoa, IT
Marketing responsibility for William Grant & Sons brands.
EDUCATION
University of Mannheim
Bachelor of Business Administration - BBA
Università degli Studi di Pavia / University of Pavia
Business Administration
SKILLS
ABOUT SARA BOTTARO
Extensive experience developing brand/portfolio strategy and innovative products, fostering digitalization and sustainability, expanding business, and driving profitable growth. Skilled at people coaching and development thanks to wide collaboration with diverse national and international whereas cross-functional teams. International approach also thanks to being fluent in English and German- Marketing: innovative and strategic mindset, with proven record of defining and implementing long-term brand growth plans and product pipeline in the FMCG market- Ecommerce/Digital: pioneer in developing digital marketing/media campaigns as integrated brand communication strategy. Foster e-commerce to engage customers in an omnichannel relationship to create added value for the company- Commercial Excellence: skilled negotiator enabling to build trustworthy long-term solid partnership with key clients- Profit Growth/P&L Management: result-focused leader with strong analytical and financial approach aiming at profit accretive solutions- Team/Self Leadership. Recognized collaborative and inclusive leadership style based on empowerment of team. Adaptable to change thanks to diverse professional experiences through functions and countries. Strong willed and passionate leader with high level of energy- Sustainability: passionate ambassador aiming at improving sustainability consciousness in/outside the company.
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