Abeed S.

Business Analyst @Rates.ca

Toronto, ON, CA

Core Experience:Collaborated cross-functionally with product managers, marketing teams, UI/UX designers, developers, and QA testers to develop and launch innovative financial products aimed at boosting brokerage sales.Played a key role in the end-to-end product lifecycle — from ideation and market research to development, testing, and post-launch enhancements.Conducted business analysis to identify customer pain points, gather broker feedback, and translate insights into product requirements and user stories.Supported the creation of product roadmaps and prioritization of features based on business value and broker needs.Facilitated workshops, requirement gathering sessions, and daily stand-ups to ensure alignment between business goals and technical implementation.Defined and documented business requirements (BRDs), functional specifications, and acceptance criteria.Worked with QA teams to develop test plans, perform UAT, and ensure product quality before deployment.Partnered with the marketing team to develop go-to-market strategies, product messaging, and internal enablement tools.Analyzed product performance metrics and broker adoption rates to identify improvement opportunities and inform future product iterations.Contributed to the delivery of several high-impact and well-received products that enhanced the brokerage’s competitive edge and broker engagement

Visvesvaraya Technological University

Bachelor of Technology - BTech, Mechanical Engineering