Ryan Snyder
VP, Senior Content Marketing Consultant | Truist Bank
- Role
- Senior Content Marketing Consultant at Truist
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Ryan Snyder
Experienced content marketer and brand strategist with 17 years of experience within…
Experience
Senior Content Marketing Consultant
Dec 2018 — Present · Raleigh-Durham, NC, US
As a senior member of the fast-paced, in-house agency of the nation’s sixth largest bank, I own channel content strategy and development for its credit card, lending, and payments businesses.• Refine complex business requirements into content programs that support demand generation• Collaborate across teams to produce high-quality creative that delivers organic revenue growth• Align leaders and stakeholders on high-visibility projects, i.e value propositions and product naming• Serve as hiring panel interviewer, peer mentor, and onboarding coach to new teammates• Lead development of key brand messaging pillars as co-chair of Editorial Style CommitteeAccomplishments• 2024 Paze go-to-market rollout achieved industry-high 32% aided awareness• 2023 credit card personalization campaign exceeded its target by 217%• 2022 fraud prevention efforts generated 72 million client impressions across three channels
Education
East Carolina University
Public Relations, Communication, Journalism, and Related Programs
2002 — 2005
East Carolina University
Bachelor of Science (BS), Public Relations
2002 — 2005
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