Ryan Johnson

About Ryan Johnson

I build systems that bring creative ideas to life—accurately, efficiently, and at scale…

Experience

1. Digital Media Engineer Manager

   Hallmark Cards

   Apr 2021 — Present · Kansas City, MO, US

   Over two decades at Hallmark, I’ve progressed through hands-on production roles to creative systems development and now to strategic digital leadership—consistently focused on evolving and scaling personalized product systems. My work sits at the intersection of creative production, technical infrastructure, and consumer experience—building workflows that bring personalized products to life across Hallmark’s platforms.Lead a cross-functional team of digital specialists supporting a wide range of customizable product categories. Oversee the creation and continuous evolution of digital SKUs, ensuring scalability, flexibility, and responsiveness to shifting consumer and seasonal demands. Drive initiatives around workflow automation, SKU simplification, and production template consistency to increase speed-to-market and reduce manual effort. Collaborate with engineering, marketing, and vendor teams to maintain seamless integrations and deliver personalization experiences that align with brand expectations. Proactively identify and address production pain points, delivering sustainable improvements that support long-term system performance.Key Impact: Enabled Hallmark’s personalization platform to remain adaptive and competitive by designing systems that support innovation, rapid iteration, and growth.

Education

• University of Central Missouri

  BFA

  1994 — 1996

• Missouri University of Science and Technology

  BS

  1991 — 1992

Skills

• Adobe Creative Suite
• Brochures
• Information Architecture
• Experience Design
• Quarkxpress
• Flash
• Concept Development
• Problem Solving
• Creative Problem Solving
• Painter
• Illustration
• Digital Painting
• Art Direction
• Flexible Working
• User Interface Design
• Illustrator
• Visual Communication
• Adobe Illustrator
• Xml
• Creative Direction
• Logo Design
• Graphic Design
• Branding & Identity
• Typography
• Watercolor
• Gouache
• Adobe Photoshop
• Posters
• Mac
• Adobe Acrobat
• Photoshop
• Layout
• Indesign
• Packaging
• User Experience
• Graphics
• Continuous Delivery
• Digital Illustration
• Image Manipulation
• Art