Rylie Heilman

About Rylie Heilman

Rylie is a professional, hard-working, and detail-oriented Social Media Marketing expert with a history of over-delivering on client requests. As a three-time award-winning professional with extensive knowledge in planning, executing and designing strategic campaigns, she uses her fun yet competitive nature to ensure her client goals are always met. Rylie is highly skilled in building marketing plans to achieve campaign objectives, and has experience as a graphic designer, giving her an edge that many marketing managers do not contain. During her past 8 years in the industry, Rylie has proven herself as a driven individual with a keen eye for marketing tactics with the following recognitions- Executed social media campaigns that resulted in a positive brand sentiment lift for one of the nation\'s most controversial companies - Managed over $15M of the world\'s largest retailer\'s Social Media dollars executing campaigns with objectives ranging from brand awareness to online conversions - Designed all content for marketing initiative Feeding Children Through Our Competitive Advantage which won a Silver Stevie Award for \"Branded Content of the Year\" in 2018 - Designed all content for Grand View Lodge\'s Distilled event which was awarded \"Best Creative Services - Marketing/Graphic Design\" by International Live Events in 2017 - Managed all social media accounts in 2016 when Grand View Lodge was awarded \"Best Social media Presence\" by Minnesota Monthly Meetings + Events Magazine Specialties include: organic and paid social media marketing (Facebook, Instagram, Twitter, LinkedIn, Snapchat and Pinterest), client management, campaign strategy, campaign execution, client-facing communication, copywriting, graphic design, Microsoft programs, event execution, reporting, data analysis, blogging

Experience

1. Senior Account Manager

   Snap Inc.

   May 2022 — Present

   Create and present data-driven persuasive sales presentations using market trends and case studies - Accomplish sales goals - Identify and prioritize business opportunities for clients - Ensure that clients receive the highest level of sales and operational customer service - Partner with other cross-functional teams on structuring and executing strategic initiatives - Develop and implement best practices for client interaction, sales, and services helping drive client business - Educate clients on Snapchat products, updates, and best practices - Create, own, and execute the strategic approach for each account in assigned book of business with the goal to improve client business and unlock opportunities - Analyze campaign performance and recommend performance enhancements - Deepen and Ensure strong health of the client relationships, identifying and briding gaps where we do not have advocates - Own a room, present dynamically and instill confidence to challenge our clients

Education

• University of Minnesota

  Bachelor's Degree, Mass Communication/Media Studies

  2010 — 2014

• University of Minnesota

  Bachelor's Degree, Psychology

  2010 — 2014