Rylea Watkins
Global Integrated Marketing @ Weight Watchers
- Role
- Global Performance Creative Production at Weight Watchers
- Location
- Oklahoma City, OK, US
- LinkedIn followers
- 500 followers
About Rylea Watkins
Experienced in go-to-market launches and creative direction across channels, partnering with agencies and cross-functional teams to bring work to market. Focused on using performance insights and scalable content systems to deliver high-impact campaigns.
Experience
Global Performance Creative Production
Feb 2024 — Present
Plays a key role in co-leading creative production for paid social, programmatic, affiliate, and search channels across 11 global markets while managing six external agencies. Each month successfully launching thousands of creative assets, consistently optimizing content to improve performance and maximize impact to support brand lift and overall conversion rate.
Education
University of Oklahoma
Bachelors in Science, Biomedical Sciences, General
Purdue University
Master of Science - MS, Communication
2020 — 2022
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