Rylan Morris

VP of Product Marketing @Vendasta

Saskatoon, SK, CA

With a track record of successful product marketing campaigns and revenue-driving initiatives, I lead a talented team of product marketers to develop and execute effective strategies that resonate with target audiences and propel customer acquisition and retention. By blending strategic vision with hands-on execution, I have consistently achieved remarkable outcomes and created impactful go-to-market plans for our diverse portfolio of digital marketing solutions.* Led pricing changes and 14-day trial strategy, resulting in Nov. & Dec. 2021 being record months for revenue.* Helped product positioning. resulting in 32% current base adoption.* Successfully led market response to pandemic with pivot to ecommerce and remote work tools.* Central storyteller for sales and marketing - developed and maintained core sales pitch utilized by all reps.* Secured $119.5 million in private funding via efforts in IPO roadshow Vendasta Documentary project.With a track record of successful product marketing campaigns and revenue-driving initiatives, I lead a talented team of product marketers to develop and execute effective strategies that resonate with target audiences and propel customer acquisition and retention. By blending strategic vision with hands-on execution, I have consistently achieved remarkable outcomes and created impactful go-to-market plans for our diverse portfolio of digital marketing solutions.* Led pricing changes and 14-day trial strategy, resulting in Nov. & Dec. 2021 being record months for revenue.* Helped product positioning. resulting in 32% current base adoption.* Successfully led market response to pandemic with pivot to ecommerce and remote work tools.* Central storyteller for sales and marketing - developed and maintained core sales pitch utilized by all reps.* Secured $119.5 million in private funding via efforts in IPO roadshow Vendasta Documentary project.