Ryland Brian Coutinho
Commercial Intelligence Analyst @Marsh McLennan
Signup · Get unlimited contacts
WORK HISTORY
Commercial Intelligence Analyst @Marsh McLennan
London, GB
Collaborated closely with the global Commercial Intelligence Strategy and customer Experience team to support the development and execution of commercial strategic initiatives that generated over $40 M in revenue. • Created Reports and dashboards using Excel and Power BI to provide analytical input for sales performance, cross selling /Upselling within Mercer and Marsh and also between the two organisation that increase new acquisition by 30% for H2.• Utilised SQL and Python to analyse customer purchase pattern, delivering actionable insights that lead to a 25% increase in targeted marketing campaign effectiveness and a 15% boost in customer engagement. • Developed and owns the Marsh McLennan Global collaboration reports that tracks the collaborative sales efforts for both International, United States and Canada for various MMC business units, identifying trends and opportunities for improvement. This dashboard currently utilized by both regional and global CCOs and senior leadership.• Possess extensive experience in data engineering, specialising in the creation of ETL processes and customised tables for various business units. Skilled in translating business requirements into data products by leveraging tools such as Databricks, cloud platforms like S3, data Lakehouse solutions like Dremio, and orchestration tools like NIFI or workflows in Databricks, effectively automating repetitive requests.• Utilised modelling techniques to develop a sales forecast accuracy model and clustering model to create segmentation based on customers buying behaviour, org type and industries which enhanced campaign targeting accuracy by 30%, lead conversion by 20% and improved the growth of customer retention rate by 7%.• Applied best-practice data validation techniques using python to ensure accuracy of sales and revenue numbers, their data types etc, thus improving reliability by 95-97% when preparing data reports.
EDUCATION
University of Mumbai
Bachelor's degree, Computer Science
University of Westminster
Master's degree, Business intelligence and Analytics
ABOUT RYLAND BRIAN COUTINHO
Dedicated and results-driven data analyst with more than two years of experience in supporting strategic insights development, for Commercial and marketing initiatives through advanced analytics and reporting. Proven experience in utilising SQL and Python to deliver actionable intelligence that enhance customer acquisition, retention and overall profitability. Translating complex data into clear insights, fostering collaboration across business units to identify commercial opportunities.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.