Ryan Yockey

About Ryan Yockey

I’m a seasoned enterprise sales leader with 29+ years guiding global organizations — from sports franchises and fintech innovators to major media networks — through high-stakes SaaS and AI transformations. At Asana, I partner with C-suite and executive teams to align business strategy with operational workflow automation, unlocking measurable growth and efficiency.My core strength is being the trusted strategic advisor who navigates complex contract negotiations, manages multi-stakeholder ecosystems, and delivers outcomes that matter: whether that’s accelerating time-to-value, improving cross-team visibility, or driving multi-million-dollar contract expansions. Some recent outcomes? I helped an sports network scale intake from 300-500 submissions/week, suppressed operations costs, and elevated executive alignment across global teams.Outside the deal room I stay curious about how AI and workflow platforms reshape enterprise GTM strategy, especially for marketing, creative ops, and brand teams. If you’re exploring how to unify your teams, shift from manual to automated intake, and scale at enterprise pace — I’d love to connect and explore next steps.

Experience

1. Executive Account Director

   Asana

   Feb 2026 — Present · San Francisco, CA, US

   I manage the relationships with Asana’s most complex and strategic customers. This role is crucial to the success of our customer relationships by driving product adoption and client satisfaction. To secure and maintain revenue across Asana’s strategic customer base. Work with senior-level customers regularly and maintain internal partnerships to ensure clients’ needs are met. Responsibilities include:*Overseeing commercial relationships with Asana’s customers, including renewal and expansion opportunities, contract negotiations, product swaps, and rescoping commercials in partnership with a Renewals Manager.*Cultivates and nurtures senior-level relationships with clients to gain deep insight into their business and provide best practices, guidance, and recommendations.*Act as a strategic advisor that offers business consultation and the art of the possible on Asana’s use cases and products based on their strategic business goals.*Leads ongoing engagement with customers and can clearly and strategically articulate the business value and ROI of their investments.*Develops and executes a holistic account strategy via account plans to build retention strategies, growth opportunities, customer org alignment, and multiyear account vision.*Identifies and engages new business units within a customer organization to fill seat utilization gaps and drive account penetration.*Selling and attaching Foundational Service Plans (FSPs) to accounts to drive additional value realization, product adoption, implement complex customer use cases, and deliver white gloved support.*Works cross-functionally with the Customer Success Manager, Renewal Manager, product, services, and marketing to ensure the client’s KPIs are met.

Education

• Amador Valley HS

  High School Diploma, General Education

• California State University, Fresno

  Bachelor of Science, International Business

Skills

• Contract Negotiation
• Negotiation
• Customer Relations
• B2b
• Cold Calling
• Pricing
• Sales Presentations
• Sales Management
• Consultative Selling
• Salesforce.com
• Account Management
• Problem Solving
• Solution Selling
• Forecasting
• Strategic Partnerships
• Selling
• Coaching
• Excel
• Microsoft Office
• National Account Management
• Powerpoint
• Social Media
• Fundraising
• Small Business
• New Business Development
• Team Building
• Key Account Management
• Strategic Planning
• Contract Negotiations
• Team Leadership
• Sales Process
• Direct Sales
• Customer Service
• Sales Operations
• Lead Generation
• Territory
• Saas
• Customer Satisfaction
• Hiring
• Business Strategy