Ryan Weisz
Senior Marketing Manager at Uniland | Strategic Planning | Content Development | Lead Generation Specialist
- Role
- Senior Marketing Manager at Uniland Development Company
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Ryan Weisz
Results-driven marketing expert with over 20 years of experience driving strategic…
Experience
Senior Marketing Manager
Mar 2021 — Present · Amherst, NY, US
Spearheaded the strategic planning, development, and implementation of comprehensive marketing initiatives across all service lines since joining in 2021. My leadership has been instrumental in driving significant business growth, enhancing brand awareness, and expanding market share.Key Contributions:Strategic Marketing Leadership: Developed and executed end-to-end marketing strategies encompassing business development, product development & promotion, brand strategy, public relations, digital marketing, advertising, and community relations.Team & Budget Management: Built, mentored, and led high-performing marketing teams, fostering a collaborative and results-driven culture. Managed multi-million dollar budgets effectively to maximize ROI.Campaign & Performance Optimization: Oversaw the planning, execution, and data-driven optimization of multi-channel marketing campaigns (digital, social, email, traditional), consistently achieving measurable results.Brand & Messaging Excellence: Cultivated and maintained strong brand identities, ensuring consistent messaging and positioning across all touchpoints to resonate with target audiences.Cross-Functional Collaboration: Partnered closely with Sales, Product Development, and Executive Leadership to align marketing efforts with overarching business objectives and drive integrated success.
Education
University at Buffalo School of Management, The State University of New York
Bachelor of Business Administration (BBA), Marketing
2007
University at Buffalo School of Management, The State University of New York
Master of Business Administration (M.B.A.)
2014
Skills
- New Business Development
- Marketing
- Investments
- Strategic Planning
- Marketing Strategy
- Market Research
- Customer Service
- Sales
- Financial Planning
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