Ryan Trotman
Associate Vice President of Digital Product Management @Canadian Tire Corporation
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WORK HISTORY
Associate Vice President of Digital Product Management @Canadian Tire Corporation
CA
Currently responsible for leading the digital product management strategy and team for our retail media network, Triangle Retail Media.Previous led the launch of our cross-banner One Digital Platform, the product browse & discovery teams and the digital product launch of Triangle Rewards.Powered by voice of customer and usability insights, I use a combination of Lean Start-Up and Agile with cross-functional teams from marketing, usability, content, IT and loyalty, to build out exciting new sites, capabilities, features, benefits, and improvements to our rapidly growing e-commerce business.
EDUCATION
South Grenville District High School
Graduate, OEC
Humber College
Diploma, New Media & Journalism
SKILLS
ABOUT RYAN TROTMAN
Digital product management executive with 15 years successfully developing influential Canadian & Global brandsDeveloped successful digital properties for leading brands including SportChek, Mark\'s, Triangle Rewards, Canadian Tire, Bell Media (MTV, MuchMusic & CTV), Rogers Media (Chatelaine, Sportsnet, CityTV & Maclean\'s), AOL, Microsoft MSN, and the Toronto Star.Experienced digital leader in emerging digital product management and strategy within e-commerce, web properties, mobile, social media, and video, in addition to more than a decade of leading Web site strategy, business development, content development, and digital marketing strategy.Driven by developing innovation and first to explore emerging platforms with strategies that deliver leading user experiences and high margin results aligned with business goals.Forward-thinking strategic leader and influencer with a focus on optimizing digital media consumption for the user to make it informative, entertaining and profitable.Visionary capable of setting long-term business goals while driving immediate tactics and exceptionally strong in balancing business goals with customer goals.Specialties: Experienced in leading teams, managing multi-million dollar P & Ls, product management, business development, analysis, marketing and sales solutions leveraging all digital platforms with a specialty in content for social media, mobile product management, and video.
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