Ryan Szeliga
- Role
- Senior Manager, Marketing Analytics at CDW
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Marketing Analytics
Sep 2019 — Present
Responsible for leading marketing measurement for data-driven organization. This includes creating vision/roadmap for measurement, leading quarterly read-outs, creating linked scorecard with visibility at CMO staff level, participation on KPI governance council, data integration work, cross functional work with planning and execution teams, and building of dashboards to inform marketing decisions.
Education
Northwestern University - Kellogg School of Management
MBA, Marketing, Analytics Consulting, Strategy, Economics
2009 — 2012
University of Iowa
BBA, Management Information Systems
2001 — 2005
Skills
- Cross-Functional Team Leadership
- Competitive Analysis
- Microsoft Excel
- Budgets
- Strategic Planning
- Direct Marketing
- Budgeting
- Advertising
- Leadership
- Database Marketing
- Excel
- Strategic Thinking
- Strategy
- Marketing Management
- Analytics
- Analysis
- Marketing Strategy
- Marketing
- E-Commerce
- Crm
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