Ryan Svensson

About Ryan Svensson

10+ years of experience as a brand strategist and marketer, rooted in finding opportunities to make connections with audiences - to build affinity and brand love. Extensive experience in brand strategy & management, customer personas/archetypes, research insights, positioning, narrative frameworks, competitor analysis, segmentation, GTM strategy, media & creative strategy, brief writing, cross-channel activation, production, talent/vendor management, and P&L management.

Experience

1. Senior Manager, Global Brand Marketing

   GoDaddy

   Apr 2024 — Present · Seattle, WA, US

   Responsible for driving global brand and creative strategy across GoDaddy integrated marketing campaigns, aligning long-term brand positioning with near-term business priorities. This means I help shape brand marketing direction, from insight through execution, partnering closely with in-house creative, media, product, and analytics teams to drive stronger full-funnel KPIs- Oversaw strategy and development for GoDaddy Airo Can – a video-first creative platform that has produced GoDaddy’s highest performing YouTube campaign spots, ever- Led end-to-end creative development, production, and go-to-market strategy for Made in America Season 5, a documentary series spotlighting small business owners and entrepreneurs, driving 478K total views vs 21K in the prior season, increasing CTR from 1.3% to 3.5% and average view-through rate from 22.7% to 36.9%, while more than 6×-ing total engagements and growing net subscribers - with a ~50% lower campaign budget YoY- Developed and implemented a robust creative and media Test/Learn framework to scale experimentation velocity.

Education

• Washington State University

  Master of Business Administration - MBA, Marketing

• University of Arizona, Eller College of Management

  Bachelor of Science (BS), Marketing

  2010 — 2014

• Northwestern University - Kellogg School of Management

  Executive Education, Brand Strategy

  2022

Skills

• Teamwork
• Higher Education
• Strategic Planning
• Critical Thinking
• Copywriting
• Web Design
• Microsoft Publisher
• Spss
• Brand Development
• Customer Service
• SEO
• Marketing Communications
• Phone Skills
• Social Networking
• Brand Awareness
• Outlook
• Administrative Assistants
• Social Media Marketing
• Wordpress
• Business Development
• Phone Etiquette
• Digital Marketing
• Time Management
• Event Planning
• Coordinating Events
• Communication
• Management
• Sports
• Powerpoint
• Microsoft Excel
• Crm
• Event Management
• Marketing
• Microsoft Powerpoint
• Integrated Marketing
• Microsoft Word
• Strategy
• Budgets
• Direct Marketing
• Creative Writing