Ryan Smiley

About Ryan Smiley

I build the systems that get products to market, make them land, and measure whether they actually did. My background is unusual for a PMM: I started in finance, built product instincts inside a $160M B2B product line, and spent the last decade running GTM for SaaS and marketplace businesses. That combination shapes how I work. I don\'t treat positioning as a creative exercise, I treat it as a business hypothesis with measurable outcomes. Every launch I run has defined success metrics before the first asset is written.Over 10 years in B2B tech, I\'ve taken this approach across marketplaces, HR SaaS, and industrial software- Launches with a number attached.$10M in incremental customer spend unlocked through a new business line GTM. 135% of sales targets on a new product launch. 400% MQL growth in 60 days. 17% YoY revenue growth on a $160M product line- Frameworks that create accountability. Built Personio\'s global product launch framework with clear GTM roles and deliverables. Built KPI dashboards tracking pipeline, campaign performance, and asset impact, so the team could see what was working long past the launch date- Positioning grounded in customer data. I run Voice-of-Customer as a strategic input — using it to sharpen messaging, close competitive gaps, and give Product a feedback loop to improve the roadmap- Revenue range. I\'ve marketed a $160M payment/POS product line and scaled an early-stage SaaS platform from $150K to $1.4M ARR in 12 months- MBA from ESADE (Barcelona). B.S. in Finance and Business Management, Purdue. Background spanning marketplace software, HR tech, and B2B hardware/SaaS.Open to Senior PMM and PMM Lead roles at technology companies.

Experience

1. Product Marketing Manager

   Field Nation

   Feb 2025 — Present · Seattle, WA, US

   Field Nation connects businesses with skilled field technicians, a two-sided marketplace serving buyer organizations and hundreds of thousands of service providers across the U.S-Led GTM for a new business line, unlocking $10M in incremental customer spend through differentiated positioning, competitive objection-handling tools, and targeted sales enablement-Guided customer organizations through a major product refresh — owning communications strategy, feedback loops, and CSAT initiatives that maintained trust through a high-stakes transition-Partnered with Product, Sales, and Customer Success to define positioning, messaging architecture, and adoption strategy for new and evolving offerings-Currently building CS enablement infrastructure for a new quality scoring product — including training materials, conversation frameworks, and buyer-facing collateral.

Education

• Purdue University

  Bachelor of Science (BS), Finance, General

• Purdue University

  Bachelor's degree, Business Administration and Management, General

• Graduate School of Business - University of Cape Town

  Master of Business Administration - MBA

• Esade

  Master of Business Administration - MBA, Business Administration and Management, General

Skills

• Kaizen
• People Skills
• Communication
• Cost Accounting
• New Product Implementations
• Microsoft Office
• Microsoft Excel
• Academia
• Teamwork
• Customer Oriented
• Standard Costs
• Leadership
• Superior Work Ethic
• Financial Reporting
• Data Analysis
• Customer Service
• Cross-Functional Team Leadership
• Customer Satisfaction
• Time Management
• Facebook
• Project Management
• Organization
• Business Process Improvement
• Microsoft Powerpoint
• Minitab
• Microsoft Word