Ryan Powell
Marketing Specialist | MS Marketing Graduate | Hockey Lover | ISFJ-T
- Role
- Marketing Associate at Trillium Flow Technologies
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Ryan Powell
As a Marketing Associate at Trillium Flow Technologies, I leveraged my MS Marketing degree from Texas A&M University and my Google Analytics and Ads certifications to create engaging and effective marketing content for a global audience. I have experience in managing various aspects of webinar marketing, from advertising and hosting to using tools such as Marketo, Zoom, and Meltwater. I also led the employee acknowledgment program, crafted advertisement copy, social media posts, website pages, and researched industry publications for ad placement to create the highest ROI. Additionally, I collected and analyzed data to create industry reports and worked cross-functionally with global stakeholders to support marketing initiatives. I am passionate about understanding people, being creative, and challenging myself to grow. I want to impact the world positively and leave it better than I found it.
Experience
Marketing Associate
Aug 2022 — Present · Houston, TX, US
Manage all aspects of marketing and execution of technical webinars utilizing Marketo for an audience of more than customers and potential customers• Built a comprehensive media planning dashboard to analyze industry publications and cost drivers; presented advertising recommendations to senior management with the intent to drive a high ROI with a six-figure budget• Serves as the first point of contact for all customer inquiries (50+ per day) through Salesforce; decreased response time and pursued revenue-generating opportunities• Craft advertisement copy, social media posts, and content for website pages, draft press releases, and send to select audiences by utilizing Meltwater software; collaborated extensively with multinational cross-functional team• Conduct market research and create industry reports for use of executive team• Improve and lead employee acknowledgment program, which has led to increased participation from employees
Education
Utah State University
Associate of Science - AS, General Studies
2014 — 2016
Utah State University - Jon M. Huntsman School of Business
Bachelor's Degree, Finance, General
2014 — 2018
Texas A&M University
Master's degree, Marketing
Utah State University - Jon M. Huntsman School of Business
Bachelor’s Degree, Marketing
2014 — 2018
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