Ryan Rivera
Product Marketing Director @Genesys
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WORK HISTORY
Product Marketing Director @Genesys
New York, NY, US
Product Marketing Director focused on driving adoption and growth of Genesys\' AI and Workforce Engagement Management solutions.
EDUCATION
Kalamazoo College
Bachelor of Arts (B.A.), Theater Major, English Minor
University of Massachusetts Amherst
Certificate, Meeting and Event Management
Northwestern University
Master of Fine Arts - MFA, Prose & Poetry - Dual Genre - Fiction and Creative Nonfiction
Northwestern University
Post-Baccalaureate certificate, Creative Writing
DePaul University
Master of Arts - MA, Public Relations and Advertising
SKILLS
ABOUT RYAN RIVERA
I’m a Product Management leader with experience driving SaaS growth, AI product strategy, and digital transformation. At IBM, I’ve scaled product-led growth (PLG) motions across AI and Automation solutions—delivering double-digit client acquisition growth, millions in trial-influenced revenue, and faster paths to adoption.My passion is turning complexity into clarity: whether that’s shaping digital funnels that convert, launching new routes to market like AWS Marketplace, or equipping sellers and partners with the tools to win. I’ve built and led high-performing global teams, mentored emerging PMs, and am a recognized thought leader on PLG.I believe the best products don’t just solve problems—they inspire people to imagine new possibilities. That’s why I thrive at the intersection of AI, growth strategy, and storytelling.Let’s connect if you’re driving growth, scaling SaaS adoption, or exploring how AI can change the way we work.
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