Ryan M.

CMS & Digital Platform Strategist | AEM Platform Ownership | Content Governance & AI/SEO

Role
Web Content Strategist Cms Specialist at NRG Energy
Location
Fresno, CA, US
LinkedIn followers
500 followers

About Ryan M.

I’m a CMS and digital platform strategist operating at a senior scope, thriving at the intersection of strategy and execution. With over 8 years of experience owning and governing enterprise‑level content platforms—primarily Adobe Experience Manager (AEM)—I help organizations build scalable, high‑performing, and user‑centered digital experiences.My background spans the tech and energy industries, where I’ve supported large‑scale CMS migrations, platform governance, and content operations for global sites. I specialize in improving how teams create, structure, and deliver content so it aligns with business goals, user needs, and long‑term platform health.I’m known for bridging creative and technical teams—partnering closely with UX, SEO, and engineering, collaborating in Figma, and translating complex requirements into clear standards and practical solutions that improve SEO, accessibility, and overall experience quality. I’m passionate about building smarter, more sustainable content ecosystems and continuously exploring ways to make digital platforms more efficient, scalable, and human‑centered. Open to Content Strategist, SEO Manager, CMS Manager, and Web Content Manager roles—especially in tech, AI, or the energy sector.

Experience

  1. Web Content Strategist Cms Specialist

    NRG Energy

    Jun 2024 — Present · CA, US

    Lead web content strategy and manage enterprise components in Adobe Experience Manager (AEM), ensuring brand consistency, SEO best practices, and content governance at scale.• Serve as an active member of the company AI task force and AI Champions network, driving Microsoft Copilot adoption and contributing to AI integration frameworks across marketing and content operations.• Collaborate cross-functionally with SMEs, UX/UI designers, and marketing teams to deliver digital content aligned with strategic goals, accessibility standards, and brand voice.• Partner with designers in Figma to review page layouts and component designs, ensuring content quality and compliance across channels.• Conduct content audits and UX reviews to optimize page performance, findability, and accessibility; guide use of content fragments, DAM assets, and metadata tagging.

Education

  • Santa Clara University

    Master's degree, Information Systems

  • San José State University

    Bachelor's degree, Business Administration, Marketing Concentration

Skills

  • Management
  • Team Building
  • Market Research
  • Object-Oriented Programming (Oop)
  • Tableau
  • Outlook
  • Django
  • Philanthropy
  • Html
  • Online Advertising
  • Metrics
  • Teamwork
  • Javascript
  • Dashboard Metrics
  • Public Relations
  • Performance Metrics
  • Phpmyadmin
  • Marketing
  • Public Speaking
  • Roi Strategies
  • Retail
  • Business Analytics
  • Mongodb
  • Social Networking
  • Php
  • Marketing Communications
  • Facebook
  • Cascading Style Sheets (Css)
  • Metrics Reporting
  • Google Adwords
  • Leadership
  • SEO
  • Swift
  • Time Management
  • Communication
  • Google Analytics
  • Photoshop
  • Account Management
  • Spss
  • Customer Service

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