Ryan McBride
Global Brand Director - K2 Skis
- Role
- Global Brand Director at Elevate Outdoor Collective
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ryan McBride
Proven ability to motivate internal teams, sales reps & retailers to execute strategic goals all while effectively managing a multi million dollar, multi-product line business. Enjoy working cross functionally and bringing people together to produce results.
Experience
Global Brand Director
Jan 2024 — Present · Seattle, WA, US
Align marketing spend, messaging, and athlete strategy with brand priorities.Lead product and feature naming, storytelling, and go-to-market (GTM) sales tools.Guide brand aesthetic, approve model-level graphics, and ensure cohesive design direction.Collaborate with Sales on forecasting, distribution, pricing, and channel strategy.Partner with Operations to ensure on-time delivery and inventory alignment.Drive multi-year product road map, GTM strategy and launch execution.Support org design, talent development, and cross-functional planning.
Education
University of Washington
BA, Communications and Sociology
2004 — 2007
Skills
- Event Planning
- Sports Marketing
- Microsoft Excel
- Marketing Communications
- Product Development
- Creative Direction
- Marketing
- Product Marketing
- Merchandising
- Social Networking
- Inventory Management
- Sales Management
- Action Sports
- Sales
- Sporting Goods
- Public Speaking
- Brand Management
- Marketing Strategy
- Market Planning
- Sales Operations
- Pricing Strategy
- Customer Service
- Public Relations
- Brand Development
- Trade Shows
- Forecasting
- Management
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