Ryan MacRi
- Role
- North America - Basketball - Consumer Direct Marketing Lead at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Ryan MacRi
I am a strategic brand marketer who strives to create innovative solutions to the most…
Experience
North America - Basketball - Consumer Direct Marketing Lead
Jan 2022 — Present
I lead Nike’s North America Direct to Consumer Basketball offense. It has been a special year to lead this team - basketball has been the soul of the Nike brand for years and our new direct to consumer offense will power Nike’s growth for the future, bringing our brand, athletes and products closer to the consumer than ever before. Our team delivered incredible results across brand, business and member growth outcomes last year by driving sharp brand defining full funnel plans as well as 365 marketing. Over the course of the year the team drove triple digital growth in both the number of active basketball members and their demand per member enabling the brand to claw back critical market share points. Winning in basketball for Nike means lifting the entire brand and this is reflected in North America’s record breaking Direct to Consumer business last year
Education
The University of North Carolina at Chapel Hill
Bachelor's degree, Business Administration and Management, General
The Governors Academy
High School
2009 — 2013
Skills
- Public Speaking
- Microsoft Office
- Editing
- Management
- Research
- Microsoft Excel
- Customer Service
- Microsoft Word
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.