Ryan MacKey

About Ryan MacKey

I\'ve always been drawn to the housing industry—what began as a childhood fascination with the custom homes my father built has grown into a career rooted in creativity, strategic thinking, and a deep understanding of how people live. With a background in journalism, business, and fine arts—and a family legacy of real estate and entrepreneurship—I bring a unique perspective to marketing, project management, and operational consulting for housing-focused businesses.My career has been defined by a hands-on, entrepreneurial approach—leading national signage rollouts, guiding rebranding efforts, managing multi-state operations, and enhancing property visibility through cutting-edge visual media. I bring a strong background in both the creative and operational aspects of business and a deep understanding of customer experience, real estate marketing, and team leadership.As President of The Redirections Group, I led key initiatives across real estate procurement, business divestitures, and corporate transitions. These included major property acquisitions and sales in Indiana, Ohio, and Minnesota, as well as hands-on management of everything from office construction to rebranding campaigns. I thrive at the intersection of logistics and aesthetics—balancing creative vision with operational precision.My consulting services range from small business operations and project management to visual storytelling through photography, interior design, and virtual home staging. Whether it\'s preparing a property for the market or refining a brand’s presence, my goal is always the same: to help clients tell their story and connect with the right audience.Consultant Services:• Small business operations• Project management• Creative art direction & branding• Interior design & Airbnb styling• Photography & virtual home stagingCertifications & Training:• Professional Certified Marketer – AMA• Digital Marketing Certificate – Digital Marketing Institute• HubSpot (Inbound, Social Media, Content Marketing)• Google Ads & Analytics Certified• Licensed Real Estate Sales Associate (OH & FL)• Disney Institute – Leadership Excellence• QuickBooks ProAdvisor – Intuit• Asana Certified Pro – Asana

Experience

1. Owner Managing Partner re Max Lifestyle

   Re Max Lifestyle

   Nov 2024 — Present · San Miguel de Allende, MX

   Co-founded and built a boutique RE/MAX franchise from the ground up, expanding brand presence and agent network in San Miguel’s highly competitive luxury real estate market. Created a full-service brand system including visual identity, marketing toolkits, agent onboarding assets, and bilingual recruitment campaigns to support team growth. Directed content strategy and execution for all digital platforms—writing and designing listing content, producing social media calendars, managing email marketing, and publishing web updates and blogs. Excelled in real estate photography, 360° video tours, virtual home staging, and floor plan renderings to enhance digital property showcases and buyer engagement. Managed corporate compliance, budgets, strategic partnerships, and community engagement; contributed to recruiting 14 agents within the company’s first 6 months. Licensed real estate agent in Guanajuato, Mexico.

Education

• Indiana University Bloomington

  Bachelor of Arts - BA

Skills

• Creative Direction
• Copywriting
• Web Design
• Adobe Creative Suite
• Photography
• Typography
• SEO
• Facebook
• Illustrator
• Online Advertising
• Html
• Email Marketing
• Art Direction
• Brochures
• Social Networking
• Social Media Marketing
• Digital Marketing
• Publishing
• Signs
• Layout
• Google Analytics
• Indesign
• Marketing
• Brand Management
• Advertising
• Social Media
• Graphics
• Logo Design
• Google Adwords
• Graphic Design
• Digital Media