Ryan Murphy

About Ryan Murphy

Creative Director with 15+ years of experience across advertising, branding, social media, digital & strategy. I love big ideas and I\'ve learned that the best work—the emotional, fun, heartwarming work that excites clients and creatives a like - is the work that drives business results. I believe culture should be at the center of what we do and that DE & I has been the right way in for many years.Being nice and doing right matters.

Experience

1. VP, Gm, Creative Director

   M Booth

   Aug 2019 — Present · New York, NY, US

   Made M Booth’s first Super Bowl ad, which helped our Chore Gap cause campaign reach nearly 2BN impressionsGrowing agency creative capabilities in advertising, social media content, branding and video productionBuilt out branding capabilities: naming, campaigns, strategy and visual guidelines for insight-driven brandingLaunched the agency’s first TikTok account and built 40k followers in 3 months within scope & budgetCreate PR and content campaigns, consistently exceeding KPIs and platform benchmarksLeading agency efforts to integrate GenAI into creative work, having executed on multiple brands and aligning with legal on IP complianceExplored and evaluated emerging AI art platforms to assess creative potential and brand fit; partnered closely with legal teams to identify IP, copyright, and content compliance risks, establishing internal best practices for safe and ethical use of generative tools.Blending influencer and creative workstreams by integrating influencer into traditional creative workstreams in big and small ways. Award winning work for Bic Pens, Avery Dennison Embelex

Education

• University at Buffalo

  BA, Media Study

Skills

• Creative Direction
• Interactive Creative Direction
• User Experience
• Content Strategy
• Usability
• Interactive Advertising
• Integrated Marketing
• Concept Development
• Social Media
• Corporate Branding
• Digital Strategy
• Creative Strategy
• Digital Marketing
• Facebook
• Information Architecture
• Art Direction
• User Interface Design
• Mobile Marketing
• Digital Media
• Web Video
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Copywriting
• Web Design
• Social Media Marketing
• Advertising
• Online Advertising
• Interaction Design
• Brand Development
• Online Marketing