Ryan Drew
Business Builder & Culture Shaper. Entrepreneurial Founder & Proven Operator. Passionate about People, Product & Purpose. Lifelong Competitor. Grounded in Family.
- Role
- VP, Marketing - Running, Sportswear & Basketball at Under Armour
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Ryan Drew
Transformational product and marketing leader with 25+ years of experience building and scaling global brands across performance, lifestyle, and consumer markets. Proven track record for driving growth beyond $1B+, launching disruptive products that redefine industries, and forging landmark athlete and influencer partnerships. Skilled in leading cross-functional teams, managing full P&L responsibility, and delivering brand strategies that win with consumers worldwide. Passionate about unlocking innovation, accelerating growth, and creating enduring businesses that thrive in both culture and commerce.
Experience
VP, Marketing - Running, Sportswear & Basketball
Feb 2025 — Present · Baltimore, MD, US
Lead global marketing strategy and execution across three of Under Armour’s largest categories, with responsibility for brand voice, consumer journey, and go-to-market activation across digital, retail, PR, influencer, and experiential platforms. Define and champion unified brand positioning across categories, aligning regional and cross-functional partners. Direct seasonal launch strategies anchored in “Big Story” narratives that connect product innovation to consumer passion. Drive creative development and consumer journey mapping to deliver integrated global campaigns across retail, digital, PR, influencer, and live events. Oversee social media strategy across categories, shaping storytelling that builds brand resonance. Partner with Corporate Strategy and Merchandising to set long-term marketing direction, applying consumer and business insights to sharpen positioning and guide investment.
Education
University of California, Berkeley
Bachelor of Arts - BA
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