Ryan Lash
Future-Proofing Market Driven Organizations
- Role
- Chief Strategy Officer at Perpetual Marketing
- Location
- Rancho Santa Fe, CA, US
- LinkedIn followers
- 500 followers
About Ryan Lash
A seasoned futurist who thrives at the intersection of data, marketing and technology while leading with a people-first philosophy- 25 years digital marketing experience across Paid, Earned and Owned media channels (AI, Affiliate, Email, Display, Mobile, Search, Social, SMS, Video, Mobile/Desktop/Tablet UX, CX)- 25 years marketing technology platform experience (Analytics, AB/MVTesting, E-COM, ESP, CMS, CRM, LLM, Visualization, CDP, RTB/DSP/Programmatic Media, SEO, PPC SEM, Social Listening/Media Management and Surveying)- 15 years direct to consumer (DTC) marketing experience across a family of businesses for a Fortune 5 Health Care Company- 5 years FinTech / Start-up experience: Provider Loans, Mobile Loyalty, Gifting and Payment Processing, Machine Learning / AI Driven Analytics, Retail Analytics and Blockchain Technology- 5 years experience with a global sporting goods brand, global automotive brand and several global retail brands- 5 years Web3/Blockchain experience: AI Integration/Automation, Community Building, Collabs/Partnerships, Content/Influencer/Social Media Marketing, dAPPs, IRL Events, Token Launches & Economics
Experience
Chief Strategy Officer
Jul 2021 — Present · San Diego, CA, US
Accelerating growth by reducing friction through transformative technologies including AI, machine learning and decentralized marketing (DeMa) models.
Education
University of Southern California
Bachelor of Science - BS
Skills
- Healthcare
- Digital Marketing
- Ppc
- Email Marketing
- Social Marketing
- Google Adwords
- Google Webmaster Tools
- Account Direction
- Online Marketing
- Online Advertising
- Interactive Advertising
- Website Development
- Marketing
- Content Strategy
- Marketing Strategy
- Google Analytics
- Media Planning
- Sem
- Direct Mail
- Strategic Partnerships
- Interactive Marketing
- Account Management
- Keyword Research
- Mobile Marketing
- Financial Services
- Agency Leadership
- Digital Media
- Retail
- Direct Marketing
- Online Lead Generation
- Conversion Optimization
- Media Buying
- Management
- SEO
- Web Marketing
- Analytics
- Strategy
- E-Commerce
- Media Strategy
- Data Analytics, Data Science, Analytics, Optimization, Growth Hacking, Strategy, Corporate Development, Business Development
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