Ryan Krumins
Full Stack Paid Marketing Manager @North Studio
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WORK HISTORY
Full Stack Paid Marketing Manager @North Studio
I lead the implementation, optimization, and management of paid marketing strategies for a diverse portfolio of clients. My focus is on driving measurable growth through data-driven insights, creative strategy, and performance optimization.Key responsibilities include:Managing and optimizing multi-channel paid campaigns to maximize ROIMonitoring performance through Google Analytics, Looker, and Meta Business ManagerCollaborating with clients, internal teams, and partner agencies to ensure brand alignmentDesigning and executing A/B tests, conversion tracking, and funnel optimizationStaying ahead of digital trends, emerging platforms, and attribution modelsProviding strategic recommendations and thought leadership to enhance campaign performanceI combine analytical precision with creative problem-solving to deliver impactful, scalable marketing results.
EDUCATION
The University of British Columbia
Web Design Fundamentals Certificate, Web Page, Digital/Multimedia and Information Resources Design
The University of British Columbia
Award of Achievement in Social Media, Marketing
The University of British Columbia
Bachelor of Commerce (BCom), Marketing
SKILLS
ABOUT RYAN KRUMINS
I\'m a creative digital marketer based in Nanaimo BC. I have over 10 years experience in digital marketing and social media, and have proven experience working with City of Vancouver, UBC Sauder School of Business, the Vancouver Park Board, many digital agencies and private clients. Specialties: Campaign strategy, setup, management & optimization Google Ads (Search, Display, Performance Max, Shopping, YouTube), Google Analytics, Google Tag Manager Paid social (Meta Ads, X Ads, Facebook Ads, Instagram Ads, Pinterest Ads, LinkedIn Ads, TikTok Ads)- CPC, engagements campaigns, conversion tracking, retargeting, A/B testing, pixel setup) Microsoft Bing ads Social media strategy Content creation & curation Influencer outreachAlways open to new opportunities, let\'s connect!
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