Ryan Smith

About Ryan Smith

Recent winner of a Clio Award (Bronze) and a National Addy Award (Silver) for his…

Experience

1. Director of Digital Strategy (Ux, Cx, & Digital Marketing)

   Planit

   Oct 2012 — Present

   Recent winner of a Clio Award (Bronze) and a National Addy Award (Silver) for his work on an interactive product launch campaign for a Maryland Cannabis Producer and Dispensary - Ryan has spent the last 17+ years. Leading multiple cross-disciplinary (UX, design, content, social, SEO, email, development, brand) teams in providing clients with imaginative, award-winning multi-platform solutions Successfully launching millions of dollars worth of campaigns, web, mobile, loyalty, and email initiatives for national, international, and regional clients Executing on user experience (UX), customer experience (CX), and brand experience initiatives Creating and leading stakeholder discovery work sessions for countless digital and branding initiatives for international and start-up organizations Translating complex business challenges into digital user-flows and UX solutions for small-to-large websites, and exploratory digital tools and services Ensuring alignment between proposed content strategies and brand communication goals Defining and meeting ambitious measures of success aimed at increasing customer lifetime value and improving customer/user experiences Recommending insight-gathering techniques to better understand consumer needs Actively participating in new business initiatives; statements of work and client presentations Defining and managing the roles and responsibilities of all user experience architects, digital strategists, email and SEO marketing specialists, and content strategists within the strategic services group Working alongside Planit’s account, tech, creative, and media directors to build more effective multi-channel and go-to-market campaigns Evolving internal processes to account for the changing landscape; have an intuitive methodology for gaining universal adoption of new processes Informing and inspiring client services groups and clients of digital opportunities and best practices that could solve business problems

Education

• Loyola University Maryland

  BBA, Information Systems, Marketing and Communication Design

  1998 — 2002

Skills

• Direct Mail
• Web Design
• Digital Strategy
• Interactive Advertising
• Brand Development
• Art Direction
• Illustrator
• Creative Strategy
• Interaction Design
• Social Media Marketing
• Interactive Marketing
• Flash
• Integrated Marketing
• Creative Direction
• Advertising
• User Experience