Ryan Hiebendahl
- Role
- Digital Product Designer at Casper
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Ryan Hiebendahl
Leveraging design to create exceptional digital experiences within the e-commerce sector,…
Experience
Digital Product Designer
Jan 2023 — Present
Experience collaborating cross-functionally with Product Managers, Developers, Marketing, E-Commerce, and more to bring product concepts to life-Lead the end-to-end design process, from conceptualization to high fidelity prototyping, ensuring that the end product meets both user needs and business goals-Conduct in depth UX research practices, and user testing to ensure that designs are backed by user intent-Actively participate in design critiques, team meetings, and roadmap sessions contributing ideas and insights to drive innovation-Proficiently manage stakeholder expectations, ensuring alignment throughout the design process- Key Achievements-Successfully redesigned the global navigation of Casper.com-Designed and launched a brand new mattress compare tool allowing users to compare mattresses across the website, which resulted in a conversion rate increase of 34%-Designed the user interface of a new POS system that was launched in all Casper retail stores throughout the United States and Canada.
Education
Full Sail University
Bachelor's degree, Music Business
2012 — 2015
General Assembly
Certificate of Completion, User Experience Design Immersive (UXDI)
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