Ryan Hessenthaler

Group Account Director

Role
Group Account Director at Axial1 Performance Science
Location
Milwaukee, WI, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Ryan Hessenthaler

Account and digital media leader with 17 years of experience specializing in account strategy, client relationship leadership and driving measurable growth. Proven success in managing multi-million dollar client portfolios and achieving top-tier client satisfaction (VerityRI) across diverse B2C and B2B verticals.Expert at orchestrating cross-functional teams and serving as the central liaison between internal and client teams. Adept at leading high-impact digital strategies and utilizing continuous test-and-learn frameworks to accelerate core client KPIs. Known for defending and growing agency revenue by over 200% through value-driven strategies and execution.Key accomplishments include-Business Growth: Drove significant business growth by defending and expanding existing client relationships, increasing revenue by over 200% and integrating 11 new media channels-Continuous KPI Improvement: Enhanced a key Customer Acquisition Cost (CAC) metric by 14%(as measured via while simultaneously increasing customer relationship volume-Digital Innovation: Saved an enterprise client $2MM+ annually by leading implementation of an AI-powered \"go-to-market security\" platform to guard against various forms of invalid traffic, including bots, fraud and, fake leads-Integrated Campaign Leadership: Spearheaded a cross-channel campaign promoting a client\'s movie partnership, coordinating internal teams and external vendors (Google, Meta, TikTok) to drive brand awareness, consideration and first-time customer acquisition-People Management: Drove a 90% team retention rate over a multi-year period across a 30 person team, far surpassing average agency levels.

Experience

  1. Group Account Director

    Axial1 Performance Science

    Jan 2026 — Present

Education

  • University of Wisconsin-Madison

    Letters and Sciences, Journalism and Mass Communication

    2004 — 2008

Skills

  • Retargeting
  • SEO
  • Smo
  • Keyword Research
  • Sem
  • Digital Marketing
  • Web Analytics
  • Display Advertising
  • Ppc
  • Google Analytics
  • Online Advertising
  • Online Marketing
  • Behavioral Targeting

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Ryan Hessenthaler — Group Account Director at Axial1 Performance Science in Milwaukee, WI, US | Unifers