Ryan Hessenthaler
Group Account Director
- Role
- Group Account Director at Axial1 Performance Science
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Ryan Hessenthaler
Account and digital media leader with 17 years of experience specializing in account strategy, client relationship leadership and driving measurable growth. Proven success in managing multi-million dollar client portfolios and achieving top-tier client satisfaction (VerityRI) across diverse B2C and B2B verticals.Expert at orchestrating cross-functional teams and serving as the central liaison between internal and client teams. Adept at leading high-impact digital strategies and utilizing continuous test-and-learn frameworks to accelerate core client KPIs. Known for defending and growing agency revenue by over 200% through value-driven strategies and execution.Key accomplishments include-Business Growth: Drove significant business growth by defending and expanding existing client relationships, increasing revenue by over 200% and integrating 11 new media channels-Continuous KPI Improvement: Enhanced a key Customer Acquisition Cost (CAC) metric by 14%(as measured via while simultaneously increasing customer relationship volume-Digital Innovation: Saved an enterprise client $2MM+ annually by leading implementation of an AI-powered \"go-to-market security\" platform to guard against various forms of invalid traffic, including bots, fraud and, fake leads-Integrated Campaign Leadership: Spearheaded a cross-channel campaign promoting a client\'s movie partnership, coordinating internal teams and external vendors (Google, Meta, TikTok) to drive brand awareness, consideration and first-time customer acquisition-People Management: Drove a 90% team retention rate over a multi-year period across a 30 person team, far surpassing average agency levels.
Experience
Group Account Director
Jan 2026 — Present
Education
University of Wisconsin-Madison
Letters and Sciences, Journalism and Mass Communication
2004 — 2008
Skills
- Retargeting
- SEO
- Smo
- Keyword Research
- Sem
- Digital Marketing
- Web Analytics
- Display Advertising
- Ppc
- Google Analytics
- Online Advertising
- Online Marketing
- Behavioral Targeting
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