Ryan Baker

Manager, Strategic Planning and Analytics @Adobe

Lead architect, developer and product manager for primary SQL database supporting global enterprise marketing and sales insights and strategy - Managing a team of 4 analysts supporting a pioneering account-based marketing strategy and insights group- Building and maintaining ETLs and data pipelines supporting business-critical data science models utilized by 500+ global marketers and sales employees- Enabling advanced insights and data analyses relied upon by Sales VPs and EVP to assess performance and identify opportunities- Integrating sales, marketing, finance, and product data into central advanced customer profiles, enabling segmentation, targeting and measuring effectiveness of sales and marketing operations- Leading data ops and strategy in global initiative to overhaul and centralize marketing data and “run-the-business” KPI reporting used by 100+ global marketers and analysts - Designing and maintaining 10+ data products (PowerBI, Tableau, custom pipelines) enabling reporting, measurement, and operations- Representing Global Marketing Organization in Adobe’s efforts to centralize, scale, and maximize quality of enterprise data landscape- Recognized by CMO for cross-team collaboration efforts to innovate and modernize enterprise data strategy.