Ryan Sheehy
Revenue & Marketing Executive | Enterprise Growth Strategy, Performance Analytics & Sales Leadership | Driving Scalable, Data-Driven Growth
- Role
- Vice President of Digital Strategy at Townsquare Media
- Location
- Barrington, NH, US
- LinkedIn followers
- 500 followers
About Ryan Sheehy
Senior Revenue & Growth Executive shaping enterprise strategy, influencing investment direction, and leading cross-functional commercial performance.As Vice President of Digital Strategy, I oversee multi-million-dollar revenue portfolios and align marketing, sales, and analytics around profitable revenue growth. My scope extends beyond channel execution to enterprise growth planning, investment prioritization, and organizational alignment.I lead teams responsible for growth strategy, KPI and forecasting architecture, performance governance, and data-informed decision making. I partner closely with executive leadership to modernize go-to-market strategy, strengthen commercial accountability, and scale revenue systems that support long-term enterprise expansion.Core strengths:• Enterprise revenue strategy & profitable growth• Executive-level commercial planning & sales alignment• Performance marketing, analytics & forecasting leadership• KPI architecture, governance & accountability systems• Digital transformation & scalable revenue expansionI position marketing as a strategic enterprise function that drives measurable financial impact and informs broader business direction.
Experience
Vice President of Digital Strategy
Jun 2015 — Present · NH, US
Senior executive responsible for multi-market digital revenue strategy, commercial performance, and organizational modernization across New England-Oversee $4M+ annual digital revenue portfolio across multiple markets, guiding growth strategy and investment prioritization-Lead cross-functional revenue and support professionals, aligning marketing, sales, and analytics around profitable performance-Contribute to annual enterprise strategic planning and ongoing forecasting cycles to shape revenue targets and market direction-Design KPI architecture and performance governance systems to improve revenue predictability and executive decision quality-Lead digital transformation initiatives, expanding scalable revenue models and modernizing go-to-market execution-Consistently deliver 5–15% YoY ROAS lift and 15–20% account value growth across multi-market portfoliosCareer Progression Within Townsquare Media-Regional Ignite Sales Director-Regional Digital Strategy Director-Digital Marketing & Sales Director
Education
Salem High School
Diploma, General Studies
Southern New Hampshire University
Bachelor of Science in Business Administration (Part-Time, In Progress), Business Administration, Concentration Marketing
Skills
- Sem
- Google Adwords
- Sales Management
- Digital Marketing
- Display Advertising
- Advertising Sales
- Sales Operations
- Customer Service
- Digital Media
- Marketing
- Training
- New Business Development
- SEO
- Mentoring
- Marketing Strategy
- Google Analytics
- Social Media
- Sales Presentations
- Social Networking
- Online Advertising
- B2b
- Customer Relations
- Direct Marketing
- Programmatic Advertising
- Direct Mail
- Salesforce.com
- Sales Process
- Cold Calling
- Microsoft Word
- Advertising
- Online Marketing
- Social Media Marketing
- Blogging
- Lead Generation
- Microsoft Excel
- Powerpoint
- Marketing Management
- Email Marketing
- Online Inventory Management
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