Ryan P.
PR Professional & Freelance Cocktail Writer
- Role
- Account Executive, Earned Media at Edelman
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Ryan P.
Earned media specialist with 2+ years of experience stemming from global powerhouse firms FleishmanHillard and Edelman. Mr. Parker serviced consumer clients on the account and earned media side from researching potential partnerships to developing earned media materials (e.g, media strategies, media lists, pitches and more).Primary skills lie in all things earned media including but not limited to utilizing social listening tools (e.g, Talkwalker, Cision, MuckRack) and ideating earned media tactics and campaignsGraduate course work emphasized mastering primary and secondary research in addition to effective campaign tactics and crisis communications.
Experience
Account Executive, Earned Media
Oct 2023 — Present · Chicago, IL, US
Clients: Barilla, White Claw, Mike’s Hard Lemonade, Cayman Jack, McCain Foods & Lucid Motors-Developed and reviewed earned media materials (media list, pitches, briefing books)-Pitched and won new business with Texas Instruments for Edelman Texas-Mentored junior talent-Secured coverage for Barilla in Better Homes & Gardens, Fox Business, The Kitchn, New York Post and more
Education
Texas State University
Bachelor of Science, Public Relations
S.I. Newhouse School of Public Communications at Syracuse University
Master of Science - MS, Communication
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