Ryan Derfler

About Ryan Derfler

A counterintuitive life. I launched a publication as print was dying Opened a cafe as they shuttered en masse Started farming rare garlic few have heard of Pivoted to private equity as critics decry its value Have walked away from money countless timesTurns out, a career spent building things that weren\'t supposed to work is perfect training for dropping into PE-backed companies that are stuck, broken, or bleeding revenue and staying until the numbers change.Here\'s what I actually do: I embed with the team. Interview every rep. Read the financials. Understand the operations. Build a plan that accounts for what\'s actually happening (not what leadership thinks is happening). Then I stay to execute it. Weekly cadences. Pipeline coaching. Scorecard reporting to the board. Playbook creation and, more importantly, playbook implementation, which is where 90% of these efforts die.I do this across multiple companies simultaneously. I\'ve seen the same patterns enough times to know what works and what doesn\'t. I also build AI-powered workflows and automation into every engagement. My diagnostic, account prioritization, competitive intelligence, and coaching systems all run on infrastructure I\'ve built with the latest tools. It lets a one-person engagement deliver the output of a team of five. I build the same for my clients.My career spans: Fortune 500 corporation Governmental agency 🤝 Non-profits 2 consulting firms 3 small businesses of my own Revenue acceleration across PE portfolio companiesKey to my approach: Working Through Networks 🦾 Integrated Systems Hands-on 🧑‍ Owner Mindset Servant Leader While I\'m often working behind-the-scenes and giving others credit, I\'m also not afraid to step up and \"face the music,\" or \"get into the spotlight\" as a spokesperson and have been featured internationally (Le Monde, Jerusalem Post, The Independent), nationally (CNN, The Washington Post, Chicago Tribune, Travel Channel), and regionally (Philadelphia Magazine, The Philadelphia Inquirer). I\'ve spoken at the Stanford Faculty Club, Silicon Valley Community Foundation, Social Change Summit in Kampala. And I\'ve published over 400 short stories, articles, and videos on faith, family, business, and philanthropy. If your company has a revenue problem — that\'s my wheelhouse, please reach out: r••••••••@moffittxl.com (work) or r•••@ryanderfler.com (personal) moffittxl.com + ryanderfler.com

Experience

1. Chief Revenue Officer

   Moffittxl Mxl

   Dec 2025 — Present · New York, NY, US

   Functioning as CRO across the Talus portfolio. I drop into companies, run the diagnostic, build the plan, and stay until the metrics move. Built on Mike Griego\'s published IP (No Excuses, 42 Rules); I\'m evolving his frameworks with AI-powered diagnostics, coaching simulations, and automated workflows, then pressure-testing everything inside our own portfolio companies before deploying on a select basis. Standing on proven shoulders, building for what\'s next.

Education

• University of Maryland

  Implementing Innovative Ideas for New Companies, Business & Entrepeneurship

  2012 — 2013

• Università per Stranieri di Perugia

  Italian Language & Culture

  2001 — 2002

• Lebanon Valley College

  Bachelor of Science, Business Administration & Philosophy

  1999 — 2004

• University of Pennsylvania

  Gamification

  2013 — 2013

Skills

• Event Planning
• Writing
• Leadership
• Hospitality
• Public Speaking
• Nonprofits
• Sponsorship
• Community Development
• Sales
• Social Media
• Team Building
• Leadership Development
• Customer Service
• Virtual Collaboration
• Marketing
• Strategic Planning
• New Media
• Training
• Volunteer Management
• Public Relations
• Fundraising
• Event Management