Ryan Davidson

About Ryan Davidson

I work at the intersection of growth strategy and execution - turning media, data, and measurement into real business outcomes, not marketing theater.With nearly 20 years of experience, I help companies make smarter decisions about where to invest, how to measure impact, and how to translate strategy into results. I operate comfortably at both levels: advising CMOs and leadership teams on direction and tradeoffs, while partnering closely with teams to plan, launch, and improve campaigns in-market.My edge isn’t speed - it’s judgment. I’m willing to slow things down, pressure-test assumptions, and evaluate decisions against the bigger system: the business, the customer, and the market. Anyone can make a call; fewer can weigh the risks, tradeoffs, and long-term consequences - and operate accordingly.I’ve led media and growth across CPG, Retail, Financial Services, and Travel, delivering impact for global brands like Unilever, JPMorgan Chase, General Motors, and Verizon, as well as mid-sized and emerging companies navigating their next phase of scale.I focus on TV, streaming, and digital media, with hands-on experience across the broader media ecosystem - including Social, OOH, and audio - to drive full-funnel growth. I connect media strategy to eCommerce and the customer journey, and build measurement leaders can actually use. I raise the quality of thinking across teams - without overcomplicating the work.I’m open to leadership, consulting, and advisory opportunities where marketing is expected to drive the business, not just generate activity.If you’re looking for a partner who brings clear thinking, accountability, and follow-through, let’s connect.

Experience

1. Strategist

   Tatari

   Mar 2025 — Present · New York, NY, US

   Partner with mid-market leadership teams on TV/CTV investment strategy and capital allocation.Key projects include- Spearheading Thorne’s brand launch and national scale - Leading first-time paid channel expansion for brands like Pattern Beauty and fatty15- Repositioning Calm’s investment from performance to toward brand-led creative and durable demand creation- Designing full-funnel investment frameworks integrating incrementality testing, LTV forecasting, and brand lift measurement- Helped position TV as a disciplined, scalable growth lever - not a speculative spend line

Education

• SUNY Brockport

  B.S., Business Administration/Marketing

  1999 — 2003