Ryan Craven
Product Marketing at Riot Games | Wieden + Kennedy alum
- Role
- Regional Publishing Product Lead, League of Legends at Riot Games
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ryan Craven
Brand marketing and product strategy vet with a focus on gaming and sport. Players are at the center of everything I do at Riot Games.
Experience
Regional Publishing Product Lead, League of Legends
Feb 2025 — Present · Santa Monica, CA, US
Lead product marketing and go-to-market strategy for League of Legends, shaping player experiences, events, and seasonal campaigns in the Americas. Partner cross-functionally with product, creative, and local teams across Riot offices to make it better to be a player. Manage a large, dynamic team of marketing, community, social, and influencer craft leads as well as partner agencies, driving ecosystem-level thinking that connects players and their community.
Education
University of Oregon Lundquist College of Business
Sports Communication
CIMBA
CIMBA, UG Program
Skills
- Social Media
- Brand Management
- Strategy
- Sports Media
- Advertising
- Ppc
- Blogging
- Social Networking
- Management
- Social Media Marketing
- Digital Marketing
- Online Advertising
- Marketing Strategy
- Digital Strategy
- Google Adwords
- Marketing
- Google Analytics
- Digital Media
- Media Planning
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