Ryan C. McKay
Senior Manager, Web @North American Veterinary Community Navc
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WORK HISTORY
Senior Manager, Web @North American Veterinary Community Navc
Orlando, FL, US
Shifting from a hybrid role supporting the overall digital marketing and paid advertising efforts of the NAVC and it\'s partners to a more exclusively web and video focused role with the organization, I spend my days managing the day to day of 8 of our websites (including content deployments, build outs, optimizations, reporting, troubleshooting, updates, and everything else that goes into keeping us at the top of our web-game) as well as supporting the optimization of our growing YouTube presense.
EDUCATION
Cleveland State University
Communications, Mass Comm, Marketing, Business
Lorain County Community College
General Studies, with an emphasis on Marketing, Business Management, National Commerce, Media Prod.
Ohio Media School
Media Studies, Media Production, Journalism, Media Sales
ABOUT RYAN C. MCKAY
Thriving in the dynamic intersection of data-driven marketing, technology, and content creation, my journey from Cleveland to Orlando in 2012 has been nothing if not an adventure. At the heart of my professional identity, I embrace the role of a relationship architect, blending a professional approach with a touch of humor.Over the course of my career, I\'ve been fortunate to contribute to diverse companies, both established and burgeoning, guiding them to stand out as the top choice for their ideal clients. My expertise spans from crafting and optimizing CRM databases to orchestrating impactful social media strategies, be it organic or paid. I\'m well-versed in developing sturdy sales funnels and refining websites and e-commerce platforms, infusing them with SEO and SEM best practices to amplify lead generation and drive sales.Beyond the digital realm, I\'ve orchestrated successful content marketing campaigns, transformed branded events into memorable experiences, and played a part in growing dynamic marketing teams. Whether working with local businesses or Fortune 500 giants, I\'ve earned trust in safeguarding their most precious assets: their names and reputations.My forte lies in business development-focused marketing and team leadership, with a track record in both B2B and B2C roles. I find fulfillment in building enduring brand loyalty, prioritizing relationships over mere transactions. I am drawn to collaborating with organizations that exude a spirit of fun, adventure, and authenticity, bringing my strategic insights and collaborative leadership style to contribute positively to their success.
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