Ryan McShane

Marketing Strategist. Customer-Obsessed. Data into Storytelling.

Role
Head of Wealth Product Marketing at TIAA
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Ryan McShane

Highly experienced marketing executive with nearly two decades developing campaigns, leading large-scale projects from concept to completion and generating attributable business results. Seasoned in growth and retention efforts, product marketing and positioning and omnichannel campaigns across earned, owned and paid channels. Results-oriented and data-driven leader with a collaborative approach to managing successful teams. Exceptional interpersonal abilities with high proficiency in people management, relationship building and inter-departmental dialogue.

Experience

  1. Head of Wealth Product Marketing

    TIAA

    May 2025 — Present

Education

  • Arkansas Tech University

    BA, Journalism

    2004 — 2008

Skills

  • Event Planning
  • Sports
  • Marketing Communications
  • Event Management
  • Ap Style
  • Mentoring
  • Soccer
  • Public Relations
  • Motorcycle Industry
  • Media Relations
  • Marketing Strategy
  • Social Media Marketing
  • Marketing
  • Blogging
  • Account Services
  • Advertising
  • Press Releases
  • Social Media
  • Data Analysis

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Ryan McShane — Head of Wealth Product Marketing at TIAA in Charlotte, NC, US | Unifers