Ryan Callahan
Director, Digital & Social Content at New York Yankees
- Role
- Director, Digital & Social Content at New York Yankees
- Location
- Bronx, NY, US
- LinkedIn followers
- 500 followers
About Ryan Callahan
Emmy Award-Winning writer and producer. Accomplished former NCAA athlete and dynamic leader with a proven track record in content production and social strategy for both the NBA and New York Yankees. Eager to leverage expertise in collaborative storytelling and content creation to drive impactful results.
Experience
Director, Digital & Social Content
Jan 2023 — Present · Bronx, NY, US
Directed and executed comprehensive digital and social content strategy across social platforms, including X (Twitter), Facebook, Instagram, Threads, TikTok, YouTube, and LinkedIn, ensuring consistent brand messaging and maximizing fan engagement. •Managed high-profile celebrity ticket requests, fostering valuable game-to-game collaborations that amplified brand visibility and audience reach. •Led strategic leadership for influencer campaigns supporting gameday experiences, stadium food, and merchandise, ensuring alignment with brand objectives and fan engagement goals.•Collaborated closely with in-house photographers and videographers to conceive and produce innovative content concepts, resulting in a dynamic visual presence that resonated with fans. •Orchestrated and supervised the Content Creator Internship Program, cultivating a pipeline of talent and leading the creation of on-brand content and marketing assets for digital ads, commercials, and billboards. •Partnered with MLB and sponsorship teams to conceive and execute content series that elevated the visibility of key partnerships. •Oversaw seamless production and distribution of all content across @yankees social channels. •Spearheaded the ideation of fresh and aesthetically appealing digital assets on an annual basis, providing the graphic design team with innovative concepts that aligned with evolving brand objectives. •Provided on-site coverage for major events, including All-Star games, playoff appearances, and Aaron Judge’s record-breaking season, capturing and curating content that amplified the team’s narrative on a national scale.•Lead the strategic vision and execution of digital marketing and social media initiatives for the Bad Boy Mowers Pinstripe Bowl at Yankee Stadium, elevating fan experience, brand impact, and event awareness.
Education
DeSales University
Bachelor of Arts - BA, TV/Film
2013 — 2017
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