Ryan McKenna
Account Director @Fleishmanhillard Canada
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WORK HISTORY
Account Director @Fleishmanhillard Canada
Toronto, ON, CA
Lead strategic communications, crisis management, and reputation protection initiatives for clients across sports, technology, finance, defence, and healthcare sectors.• Provide counsel and messaging for C-suite executives, preparing them for high-profile media interviews, speaking engagements, and internal communications.• Develop and execute earned media strategies, leveraging extensive journalism experience and industry relationships to secure impactful coverage and support business objectives.• Support global sport organizations by leading communications strategy, crisis response, and media relations for major international tournaments and events, including high-pressure, fast-moving situations.•Serve as a bilingual spokesperson and trusted advisor for clients during times of crisis and major events, ensuring clear, consistent, and effective messaging.• Manage and mentor teams, oversee project delivery, and drive results through leadership, creative storytelling, and proactive problem-solving.• Deliver executive media training and message development, equipping leaders to navigate complex media landscapes and protect organizational reputation.
EDUCATION
Ryerson University
Bachelor of Journalism, Journalism
SKILLS
ABOUT RYAN MCKENNA
Ryan McKenna is recognized as one of Canada’s leading experts in sports communications and crisis/issues management. As an account director at FleishmanHillard, Ryan delivers strategic counsel to organizations worldwide, helping them prepare for and respond to issues, crises, cyber breaches, and complex reputation challenges. His client roster spans industries including technology, financial services, defence, healthcare, and elite sport, with a core focus on building and safeguarding reputations among B2C and B2B audiences.Ryan’s specialty lies in unlocking compelling storytelling opportunities for clients, connecting them with key journalists and media outlets across Canada and internationally. Over the past year, he has led high-impact strategic communications for global sport organizations—managing issues and crises, developing proactive campaigns, and providing 24/7 counsel throughout major tournaments. His work has included preparing senior executives for top-tier speaking opportunities, orchestrating media and stakeholder engagement, and driving anti-discrimination initiatives that have shaped industry standards.Prior to his consulting career, Ryan was an award-winning journalist with The Canadian Press, where he contributed to National Newspaper Award- and Canadian Association of Journalism Award-winning coverage of the Humboldt Broncos tragedy. He also held roles as a marketing manager with NFP during the COVID-19 pandemic and as an Associate Editor at Sportsnet, covering the NHL, MLB, Olympics, and other major events.Ryan’s reputation is built on his ability to provide steady, trusted leadership in high-pressure moments. He is experienced as a bilingual spokesperson, executive media trainer, and account lead—known for delivering measurable results and innovative thinking, particularly in the lead-up to landmark events such as the 2026 FIFA World Cup.
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